For more course tutorials visit
 
Assignment Content Resources: Ch. 1 and 2 of Management: A Practical Introduction Complete the Target CEO Case Study Analysis. Submit your analysis. Center for Writing Excellence Reference and Citation Generator Grammar and Writing Guides Learning Team Toolkit Case Analysis Questions
 
 Answer the following in 175 words each: 1. Describe the managerial functions that were demonstrated in the case description. Provide examples of how each function you discuss was evident in the case study. 2. Assess the success with which the Target management team handled the management challenges identified in Chapter 1. 3. Describe the primary management viewpoint demonstrated in the case study. Evaluate your concept of its success in this case. Do you think another management viewpoint would have been more appropriate? 1.
 
Assess your ideas regarding Target’s need and abil
ity to operate as a Learning Organization in the future.
 
 Target CEO Works to Retain Consumer Trust after the Company Was Hacked Minneapolis
 — 
Executives settled around a square table inside a Target Corp. conference room here earlier this month and munched on store- brand snacks as they chewed over something far less appetizing. Opinion surveys commissioned by the company found that the massive cybertheft that waylaid Target late [in 2013] had knocked confidence and trust in the 51-year-old retailer to an all-time low. Target was having trouble shaking the fallout from a key decision by Chief Executive Gregg Steinhafel that made the crisis appear even worse than it already was. The initial evidence had indicated that credit and debit card numbers of about 40 million Target customers had been stolen. But the retailer had learned later that the hackers gained access to partial names and physical or e-mail addresses for as many as 70 million people
 — 
a breach that some top executives counseled against disclosing because it was unclear what kind of fraud danger it posed.  Nevertheless, Mr. Steinhafel insisted on making the bigger number  public, sparking news reports that as many as 110 million Target customers had been affected. At the meeting, Chief Marketing Officer Jeffrey Jones groused about the
huge number. The public ―keeps hearing that equals one
-third of all
Americans,‖ he said. ―That’s hammering us.‖
 
 
Mr. Steinhafel says he has no regrets about the aggressive disclosure and other costly decisions in the w
ake of the crisis. ―Target won’t be defined  by the breach, but how we handle the breach,‖ he says.
 
The executives acknowledge the crisis has damaged the retailer’s bull’s
-eye brand, while analysts estimate it may cost Target billions of dollars. During the holiday-
shopping season, Target’s sales and store traffic
 plummeted. Call-center volume overwhelmed employees. Executives testified before congressional panels, and the company is facing federal and state investigations into how the cybercrime occurred from its store registers and computer network. Over the two months since the crisis erupted, Mr. Steinhafel, 59 years old, has lurched from one difficult decision to another. At one point, he proposed in a meeting that Target would provide free credit monitoring and identity-theft insurance for one year to all its
customers. Scott Kennedy, a senior executive, asked: ―You’re saying we will give this to any customer who’s ever been in a store, but we aren’t checking?‖
 Mr. Steinhafel nodded.
―Then we’re offering this to all Americans,‖ Mr. Kennedy replied.
 Target went ahead with that plan. The breach could wind up costing Target, which notched $73 billion in sales in 2012, a few billion dollars, people familiar with the matter say.  New chip technology to replace magnetic strips on credit cards could cost about $100 million, one executive told Congress. Card-monitoring services for customers could cost tens of millions, according to one executive. Hundreds of millions of marketing dollars could be diverted
 
to repairing the brand. In addition, costs are mounting for reissuing cards, staffing call centers, forensic and data-security units, and lawyers for public inquiries and private lawsuits. . . .
The CEO, who likes to say ―retail is detail,‖ is known internally fo
r  paying surprise visits to Target stores
 — 
there are about 1,800 in the U.S. that drew about 32 million customers a week before the crisis. Store managers say they warn each other to be alert for a man snooping around the aisles, frequently snacking from a box of animal crackers. Recently, Mr. Steinhafel says, he stopped a manager who was reading e-
mail on her cellphone as she passed through Target’s downtown Minneapolis headquarters. ―Please be in the present,‖ he recalls telling
her. From November 27, the day before Thanksgiving, through December
18, Target executives say, shoppers’ payment
-card data was captured
through ―malware‖ installed in Target’s computer network. The hackers
had entered the network through a vendor. The breach got wide publicity. Shoppers clogged Target phone lines and stores. Some sent tweets and emails that they would never again shop at Target. On the last weekend before Christmas, the big crowds at Target stores had dwindled. On December 20, Mr. Jones, the chief marketing officer, urged Mr.
Steinhafel to appear in a video on Target’s website. The CEO was reluctant. He didn’t have a script and was exhausted.
 
With a camera rolling, Target’s public
-relations chief, Dustee Jenkins,
asked him questions. Mr. Steinhafel, clad in Target’s
trademark red shirt and khakis store attire, thanked customers for their trust, provided tips to
of 112